Put your best foot forward...
Web Site content must be displayed in a way that the user can find what they are looking for quickly and easily. They should not be required to do extensive searching to find something of interest.
Most companies develop a 'We Do Best' list or 'Our Best Deals' list. These should be shown prominantly on the home page to show your customers what you do best!
For example, we design web sites using the DotNetNuke Open Source Framework. This allows us the option of handing of the content management of the site to the owner with minimal documentation or training requried.
We also build custom DotNetNuke modules to solve specific issues. One of our custom modules became a stand-alone document gallery module and is now our best selling module. We have developed many custom applications that just have not had broad customer appeal so we don't convert them to stand-alone controls to be sold.
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